From past experience, a publisher knows that a particular type of book will sell 14,000 copies at a price of $20 each. Market research further indicates that for every one-dollar increase in price, sales will fall by 400 copies. The publisher asks for your advice in deciding the suggested retail price of the next book published.1
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Problems of this type may be found in Mathematical Analysis, 3rd. Ed. By Arya and Lardner, published by Prentice Hall, 1989, page 93. |