Will a publisher increase revenue by increasing the suggested retail price of the next book published? How does revenue change as the price is increased? What happens to the consumer demand for the book if the price is increased? Is there a best price for the book? How many books should the publisher have order from the printer? Is there a price so high that no one would by the book? Would a decrease in the price of the book stimulate sales so that more revenue might be expected?The following series of pages may help you consider the fundamental question of how revenue changes as price increases.